From here to there and back again.

In this talk, we embark on an expedition through the wilds of modern business, where Wardley Maps serve as our trusty guide and AI plays the role of an unpredictable travelling companion. This keynote explores how we navigate from our current muddle ("here") to our lofty aspirations ("there"), only to often find ourselves "back again" – not because we're lost, but because the landscape has shifted beneath our feet. Our itinerary includes: Cartography for the perplexed: Decoding Wardley Maps without losing your marbles Tales from the trenches: Real-world stories of organisations stumbling upon success by using maps. The art of strategic hopscotch: Outsmarting competitors without tripping over your own feet AI: The double-edged Swiss Army knife of strategy Join us as we meander through the labyrinth of strategy, wielding Wardley Maps like a wonky compass and AI like a mischievous genie.